I started Lalo in 2020 after working for 8+ years at Amazon.com. I was tired of the corporate grind, and wanted to work on something that mattered to me. I spent a few months trying to figure out what type of business I wanted to build that would make a difference in the world, be fun to work on, and attract great talent. The moment I kept going back to was in 2019, when visiting my dad’s grave in Lexington, KY..